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I’m really excited for the holiday season ahead. I’ve assembled the core FoxSea squad of clean + simple beauty staples, as well as a few fun, FoxSea extras like winter hats, cute earrings, sun catcher stickers and more. I’m typing this out on Black Friday, a day owned by big box retailers — one that I avoid at all costs. I’m home, still in my pajamas, downing my second cup of cold brew and putting the finishing touches on the refreshed FoxSea shop. Because tomorrow is for us small fries, we indie biz owners of all sizes and varieties.

With my own micro biz, I try to support other small businesses by choosing them for inventory partners and collaborators. I also do a lot of indie/local shopping in my personal life, voting with my dollars for the kind of world I want to live in. That world includes knowing the faces and families behind the shops and brands I choose to support, knowing that my orders help send their children to summer camp, or help a favorite artist buy new supplies. When you spend money with FoxSea, you can bet that helps me explore new formulas and products or splash out on a new collab.

Owning a business is not for the faint of heart. But while the work is difficult at times, it can be incredibly rewarding and the highs always beat the lows somehow. So thank you for choosing to spend your hard-earned dollars with me and my fellow indie, small businesses. It really does mean so much.

Cheers to celebrating small business tomorrow and every day after!